< CMPA ElectionWatch Archive - Campaign '96

"Swiftboating" joined the American political lexicon thanks to the 2004 Presidential campaign. The campaign proved to be as bitter and controversial as the millenial election in 2000. Once again the results in the final decisive state were controversial. Unlike 2000, this election avoided a court determined outcome, but the divisive tone carried over into the following years. CMPA researchers tracked television coverage throughout the campaign and our results can be found by following the links to the right.

Media Monitors

Campaign 2004 -- The Primaries:
TV News Coverage of the Democratic Primaries (March/April 2004)

Campaign 2004: The Summer:
How the Media Covered the PResidential Campaign During Summer 2004(September/October 2004)

Campaign 2004 Final:
How TV News Covered the General Election Campaign (November/December 2004)

Press Releases

Networks Praise Kerry, Fox News Buries Him (September 9, 2004)
Study: Kerry Gets Best Press Ever (November 1, 2004)
Network News Flip-Flops on Candidates (November 22, 2004)